Kent International Jamboree

Since 2016 I have held the voluntary role of Brand Manager for the Kent International Jamboree (KIJ), a week long camp full of activities, cultural experiences and adventure for Scouts and Guides from all over the world that takes place every four years in the Garden of England.

In my role I am responsible for every visual aspect of the Jamboree, from the branding to the website, social media content to on-site banners, clothing & merchandise designs to stage screens and everything in between.

The brand design for KIJ is continuously evolving for every incarnation of the event, and is modified to match the theme for the event. Such as in 2017 the theme was based around the World Scouting Regions, then in 2022 (delayed from 2021 due to COVID-19) the theme was 'Our Celestial World', and most recently for 2025 the them was 'Our Planet'

Overall, the KIJ brand needs to reflect the fun and adventure of such an event as well as showcasing the themes direction. For example in 2025 each of the subcamps had a name based on episodes from the David Attenborough series of the same name of the events theme, Our Planet. I then took these names and looked to find endangered animals from those areas that I could then use to create an identity for each subcamp. For example the Mountain Subcamp was represented by an Ibex and the Grassland Subcamp by a Rhino.

As well as being the Brand Manager, in a role that spans pre and post event, I am also the team leader of the Media Team and sit on the Event Management Team. The 2025 event media team consisted of over 30 people covering a range of areas (Social Media, Videography, Photography, Radio, TV and Drones). On social media the event reached over 200,000 people worldwide with over 2.5m views globally.