UX/UI Design Projects
'User centric journeys to fulfil the needs of the many'
The Science In Sport team were planning on running an extended Black Friday campaign for a month, the general concept being to make the sites primary colour black with neon elements for 'pop'. However this could potentially lead to accessibility issues for users with vision impairments.
The world of sports nutrition is full of endless combinations of products that consumers might use to make sure they reach their peak levels of performance when it matters. SiS needed a way to allow consumers to purchase a range of products together that visually was above all competition and was informative to the end user.
Outdated and unnavigable, the SiS PLC Corporate Website was in dire need of some TLC.
That love and care resulted in it being stripped right back to basics and being rebuilt from the ground up.
The brief was for a multi-purpose app (mobile and desktop) for Tenants, Landlords and Lettings Agencies that allows tenants to pay a low insurance premium instead of a high deposit when renting a property. In turn releasing a large amount of funds that are locked up and unused in the UK economy.
Sports nutrition company Science In Sport had an extensive and long checkout process, potentially deterring customers from completing purchases due to the long process. Therefore, needing to shorten the experience whilst maintaining all key features.
Interactive Blog Concept
Blogs can be basic and potentially boring to look at, even if the content is worthwhile. This concept was designed to make the blog more exciting and interactive with fantastic new features.
Kuflink Platform App
The app was a complex design due to the business having several different products. The interface had to be user centric as users could potentially be investing thousands of pounds at anyone time. Any distraction or complication could deter them from their investment.
PLP and PDP Pages
The aim was to streamline both the Product Listing and Product Description pages of this eCommerce website, all whilst making both identifying and purchasing products far easier for all users... newbies or pros in the nutrition world.