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Northfleet Town FC

Brand and Social Assets

2023-2024

During the 2023/24 Football Season I worked with a local Sunday League team, Northfleet Town FC, to help build them a better brand identity and support them with social media assets throughout the campaign.

This project came about via some social media interaction where I recognised the teams badge as being something I had actually designed for a local pub, The Rose, a number of years previous. However, they only had a very poor quality image of the design. I reached out to comment that this was something I had designed for the pub and wondered what their affiliation was. Later finding out that the team originally played for the pub and this was why they were using this logo.

This was the point at which I offered my services. Firstly to clean up the logo and give them high quality versions of this, and then to help them build a brand to make them stand out from the rest of the teams in the league.

Over the course of the season, I produced a number of visuals for them, announcing weekly fixtures and results, new signings and other important events and announcements. I even helped with the designs and mock up of their kits for season and did some match day photography!

Sadly, at the end of the season despite finishing as runners up in the division (it went down to the wire!), the team disbanded as they couldn't pull together enough players to continue their progression.

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